PR IS A STRATEGIC PROCESS

We start with a strategy, create quality content, secure exposure and measure performance.

Strategy

This vital first step sees us define objectives together. We then identify your target audience and recommend media channels that are the best fit for your story or campaign.

Content Creation

We deliver on our strategy by creating quality content that will influence your target audience. This could be an opinion piece, press release, feature story, infographic, video or photo.  

Media & Influencer Relations

Our approach is targeted; we never ‘spray and pray’. Each of our media and influencer interactions is personalised, on point and pitch perfect.

Editorially, we offer the media content that is relevant and topical. Advertorially, we produce sponsored stories or partner with influencers through payment to promote your product.  Socially, we work with an expert partner to create posts that are engaging and shareable.

Digital Marketing

When you need a little extra boost to bring in the leads, we work closely with our digital marketing partner to deliver qualified traffic that converts.