We managed the PR for Hisense over a period of three years and positioned the brand as a trusted and leading lifestyle electronics provider among tech and lifestyle media audiences. Our PR approach consisted of a number of activities to be fulfilled on a monthly basis. These included regular content creation (press releases, fact sheets, speeches, etc.), media launch events, showroom and factory tours, the co-ordination of product distribution for media testing and reviews, and the co-ordination of blogger/ influencer campaigns, etc.
To exemplify our successes, during 2017, we secured 365 pieces of positive exposure valued at R12-million (AVE 1:1).