We have been managing the PR for Curro Holdings since 2015 and have successfully increased positive media exposure around the brand. Since 2017, our role has broadened to include managing Curro’s financial PR matters. Our objective remains three-fold:
- Position the brand as a leading and preferred independent education provider in Southern Africa.
- Raise the profile of senior management to be recognised as business and education thought-specialists.
- Highlight Curro’s learner and staff talent via targeted media channels.
We have successfully increased our AVE of exposure, annually. In 2016, we achieved an AVE (1:1) of R5,9-million, growing to R11,3-million in 2018 (AVE 1:1).