We’ve been making our clients the news since 2011. We find your news ‘hook’, create quality content and secure landmark exposure for you in online and offline media by connecting you with our broad network of journalists, bloggers and influencers.
We get results in the form of awareness, website traffic, engagement or enquiries. Whatever your objective, we deliver.
What we are: experts in securing editorial and advertorial exposure that engages the right target audience, at the right time.
What we’re not: advertising, direct marketing or sales teams. Although, we happily collaborate closely with them for best results.
Here’s a handy analogy of where we fit into the marketing mix:
If a guy tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person — that’s marketing. If the young man tells his date how handsome, smart and successful he is — that’s advertising. If someone else tells the young woman how handsome, smart and successful her date is — that’s public relations.